More than 1.5 billionpeople now have access to the internet; the great majority of them don''t share your culture and your values. Multicultural Communication (MCC) is not only about talking to these people in their languages. In fact, in many scenarios you will be using one language to address different cultural backgrounds. The language you use has to feature the nuances of the culture you are trying to communicate with. Think of colours, shapes, signs, sounds, gestures and many other aspects that your audience would perceive in a completely different way.
Multicultural Communication can arm your Organization with a very strong tool enabling you to implement your plans in a smooth, convincing and, above all, "human" manner. This is the only path to follow if you want to gain the respect of your target audience - show them that you know who they are!